garyIf Pressure creates in us potential and increased capacity, even fortitude – imagine what a Promise can do!

Promise – yes a promise, is a gift! It’s like a gift wrapped Christmas Box just waiting to be unwrapped into your like – if you just open it.

Your promise gives you the ability to look forward into acts of greatness – it helps you to believe, to do, to respond, to be and to become. Your promise is a gift.

A promise, it pours out the best in and through us if we let it and if we reject it – the worst in us – so ultimately a promise is a choice. Repeat promise it's a choice.

The point is: The Promise is a far greater than The Pressure (or any or all the problems you are facing!) A promise is the trampoline for your soul. So you and I can jump from problem to crisis and repeat or make a choice to jump up higher and reach for the prize!

I've been driven by promises my whole life, and it has driven me from small spaces to larger ones, from hopelessness to hope. From a desperate teenager to a delighted husband, father with five kids! (So keep speaking to your promise even after 13 years of marriage: promises and life – life and promises, they go hand in hand. Promise helps life to get better and better!)

Question to you: What's your promise? Okay, beyond huge life promises what about some small promises in your day – today?

In advertising and branding, a promise is almost always emphatically made in word or picture and usually both as a marketing fundamental.  Essentially, advertising is the battle of promises!

My product is cheaper, my product lasts longer, my product is refreshment, my product is refreshment without calories, my product is cheaper as so you can buy more of my other products! Products depend on promises.

The promise even propels brands from near commodities into superstars of hope, security, and superstar profits.

Repeat: The promise even propels brands from near commodities into superstars of hope, security, and superstar profits.

Promises burst bubbles in your life

Friday 18 July 2014 11:19:AM

Promises burst bubbles in your life

You need not be encased in some artificial bubble, created by somebody else, by somebody else's world, somebody else's word, or somebody else's circumstances.  Take your promise – the deep thing on the inside and hold onto it! Abraham did and he is the father of Nations. Moses did and he pioneered a pathway through watery grave into the Promised Land. Y...

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The Word is my Promise

Friday 18 July 2014 11:17:AM

The Word is my Promise

So I live my life on promises and then try to fulfill them in very real and practical determined steps every day. Yesterday I played four holes of golf with my little son - the first time ever! I could practice my skill and watch him develop the very raw talent within him as an 8 year old. Who knows how brilliant he will be? At 18 months I was in the newspaper ...

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The promises are the brands and brand…

Friday 18 July 2014 11:15:AM

The promises are the brands and brands are the promises

Think about it. In a way isn't your life a promise made up by a combination of other promises as well? If branding is promising then how much more is life promising? And if your life is not a promise then what is its substitute? Yes Gary, but  I'm forced  to hold onto the pressure, the problem and the pain, the persecution, panic and poverty and in...

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I Promise You!

Friday 18 July 2014 11:09:AM

I Promise You!

If Pressure creates in us potential and increased capacity, even fortitude – imagine what a Promise can do! Promise – yes a promise, is a gift! It’s like a gift wrapped Christmas Box just waiting to be unwrapped into your like – if you just open it. Your promise gives you the ability to look forward into acts of greatness – it helps you to believe, to do, to r...

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The Promise

Thursday 17 July 2014 13:37:PM

The Promise

If Pressure creates in us potential and increased capacity,even fortitude -imagine what a Promise can do ! Promise -yes a promise gives us - it's a gift - yes again - but a promise (gives us the ability to look forward to acts of greatness-helps us to believe ,to do ,to respond,to be and become ). A promise, it pours out the best in and through us if we let it o...

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Introducing GTA Blog

Thursday 17 July 2014 11:35:AM

Introducing GTA Blog

Welcome to our first blog and brand-new site hope you love it! In a time of great pressure like Zimbabwe faces now, it reminds us of 2008 with things collapsing into zeros. Empty shelves, empty minds all pressurizing us into lives of emptiness. Remember? Anyway, how do we make pressure work for us? How do we profit from pressure? Can pressure propel us forward?...

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