promiseIf Pressure creates in us potential and increased capacity,even fortitude -imagine what a Promise can do ! Promise -yes a promise gives us - it's a gift - yes again - but a promise (gives us the ability to look forward to acts of greatness-helps us to believe ,to do ,to respond,to be and become ). A promise, it pours out the best in and through us if we let it or if we reject it- the worst in us -so ultimately a promise is a choice .Repeat -it's a choice. The point is :The Promise is a far greater than The  Pressure ( or all the problems!) A promise is the trampoline for your soul.


I've been driven by promises my whole life , and it has driven me from small spaces to larger ones ,from hopelessness to hope. From a desperate teenager to a delighted husband ,father with five kids! (See keep speaking to your promise even after 13 years of marriage :promises and life -it gets better and better!)


Question to you:what's your promise ? Okay , beyond  huge life promises what about some small promises in your day - today? In advertising and branding ,a promise is almost always emphatically made in word or picture and usually both as a marketing fundamental.  Essentially ,advertising is the battle of promises ! My product is cheaper ,my product last longer ,my product is refreshment ,my product is refreshment without calories , my product is cheaper as so you can buy more of my products ! The promise even propels brands from near commodities into superstars of hope, security ,and superstar profits.


Repeat: The promise even propels brands from near commodities into superstars of hope, security ,and superstar profits.

The promises are the brands and brands are the promises . Think about it . In a way isn't your life a promise made up by a combination of other promises as well ? If branding is promising how much more is life promising ? And if your life is not promise then what is it's substitute?

Yes Gary , but  I'm forced  to hold onto the pressure ,the problem and the pain ,the persecution ,panic and poverty and in between all the people plotting my ruin ,I'm just on the shelf of life -a commodity....
Question two :I understand ,(those things don't necessarily go away )but what's your life promise? A promise  is only as good as the one who gives it and the promise must have meaning .It must go  deep inside you ,past your mind ,deep into the heart of the emotions ,the treasures of the soul that  Drive you.


To live , I must live by a life promise . For me it's always been Scripture . To me it is infallible . The Word of God is a promise I believe in from page one. It  cannot turn or diminish because of  politics ,money ,perspectives, opinions, culture or  race -tragedy or triumph -question or answers -pleasures or pain .

The Word is my Promise.
So I live my life on promises and then try to fulfil them in very real and practical determined steps every day. Yesterday I played four  holes of golf with my little son - the first time ever! I could practice my skill and watch him develop the very raw talent within him as an 8 year old. Who knows how brilliant he will be?At 18 months I was in the newspaper  for golf,in 18 years he  may be  on the PGA Tour!
It was a double header ,made more special by the glorious setting  Zimbabwean sun on the beautiful mopani trees besides Royal Harare fairways.

Listen ,this Magic moment didn't just happen .This promise didn't just bloom. So here are three ways to make promises and promising encounters happen: Make  the promise work for you:determination Promise isn't just an emotion or a thought -it's a decision you determine to do ! Set a time and you prioritise , anything promising ! Yes,anything showing potential ,anything wonderful ,lovely ,true that sparks emotion ,hope ,reward,value ,betterment ...put  it forward and do it now - no excuses !

Yes ,there was nothing more important at 3:30 in the afternoon then being with my son -all the business of the day could wait -but I had to make a decision to believe in something bigger than another normal :today.  The  promise is only as good as the one who gave it . I know,some of us won't even trust ourselves ,but learn to trust again ! Right now regardless of your circumstances there are some trustworthy goals you must pursue .

The fear of failure is never stronger than the joy of fulfilled promises. Even  the downside of disappointment is far far smaller than the upside of the appointment of a promise .So like any equation you , you go to the bigger number !Promises are far bigger than disappointment ! And the time and effort you put in is like a buffer, it's not waisted-unless of course you're holding on to the wrong promise ! So choose your promises wisely!


Promises burst bubbles in your life you need not be encased in some artificial bubble ,created by somebody else ,by somebody else's world ,somebody else's word ,or somebody else's circumstances.  Take your promise -the deep thing on the inside and hold onto it ! Abraham did and he is the father of Nations . Moses did and he pioneered a pathway through watery grave into the promised land . Your promise will take you past your enemies and past your very own enemy thoughts planted in your thoughts .

Promises  bring you past the down and lift you up .That's why life and all the forces against it love to crush promises!  So  never disqualify your promise by speaking or acting against it! Even advertising brands know that a diet cola offers no real health benefits -it doesn't even offer a diet -but it remains entrenched in the promise :diet cola! Brands are promises ! Great Briton or United States.

Promises burst bubbles in your life

Friday 18 July 2014 11:19:AM

Promises burst bubbles in your life

You need not be encased in some artificial bubble, created by somebody else, by somebody else's world, somebody else's word, or somebody else's circumstances.  Take your promise – the deep thing on the inside and hold onto it! Abraham did and he is the father of Nations. Moses did and he pioneered a pathway through watery grave into the Promised Land. Y...

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The Word is my Promise

Friday 18 July 2014 11:17:AM

The Word is my Promise

So I live my life on promises and then try to fulfill them in very real and practical determined steps every day. Yesterday I played four holes of golf with my little son - the first time ever! I could practice my skill and watch him develop the very raw talent within him as an 8 year old. Who knows how brilliant he will be? At 18 months I was in the newspaper ...

Read more

The promises are the brands and brand…

Friday 18 July 2014 11:15:AM

The promises are the brands and brands are the promises

Think about it. In a way isn't your life a promise made up by a combination of other promises as well? If branding is promising then how much more is life promising? And if your life is not a promise then what is its substitute? Yes Gary, but  I'm forced  to hold onto the pressure, the problem and the pain, the persecution, panic and poverty and in...

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I Promise You!

Friday 18 July 2014 11:09:AM

I Promise You!

If Pressure creates in us potential and increased capacity, even fortitude – imagine what a Promise can do! Promise – yes a promise, is a gift! It’s like a gift wrapped Christmas Box just waiting to be unwrapped into your like – if you just open it. Your promise gives you the ability to look forward into acts of greatness – it helps you to believe, to do, to r...

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The Promise

Thursday 17 July 2014 13:37:PM

The Promise

If Pressure creates in us potential and increased capacity,even fortitude -imagine what a Promise can do ! Promise -yes a promise gives us - it's a gift - yes again - but a promise (gives us the ability to look forward to acts of greatness-helps us to believe ,to do ,to respond,to be and become ). A promise, it pours out the best in and through us if we let it o...

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Introducing GTA Blog

Thursday 17 July 2014 11:35:AM

Introducing GTA Blog

Welcome to our first blog and brand-new site hope you love it! In a time of great pressure like Zimbabwe faces now, it reminds us of 2008 with things collapsing into zeros. Empty shelves, empty minds all pressurizing us into lives of emptiness. Remember? Anyway, how do we make pressure work for us? How do we profit from pressure? Can pressure propel us forward?...

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